Aug 24, 2021Video Star - Take 2 - The Deep DiveThere is no denying that the pandemic has changed us, especially in the way we conduct business. Now, more than ever is the time to take...
Aug 17, 2021How to Manage Your Investor Distribution List?In our industry, the typical distribution list is around 500 to 1,000 names and we have seen as high as 3,500 in the alternatives world....
Jun 9, 2021Navigating the Public Relations LandscapeAmid today's everchanging global marketplace, managers must adapt their marketing initiatives with public relations (PR) to meet the...
Jan 5Why PR Matters in Alternatives with Charlotte Luer at LJHFMCharlotte Luer has 25 years in financial marketing and PR, branding strategy and consulting, including educational and thought leadership...
Aug 24, 2021Video Star - Take 2 - The Deep DiveThere is no denying that the pandemic has changed us, especially in the way we conduct business. Now, more than ever is the time to take...
Jun 16, 2021Why You Need a Website In Your Integrated Marketing ProcessWelcome to PrimeAlpha's Marketing Insights podcast. My name is Amanda Jogia with PrimeAlpha. Today, I would like to welcome Chris Lafay,...
Jun 9, 2021Navigating the Public Relations LandscapeAmid today's everchanging global marketplace, managers must adapt their marketing initiatives with public relations (PR) to meet the...
Mar 17, 2021Video Star - Let Your Video Shine In Your Marketing PlanSince the early days of MTV, our viewing preferences have evolved. We live in a world of moving images, and they are part of our daily...
Dec 18, 2020Do You Need a Placement Agent? And How to Vet One.As this crazy year comes to an end, we look forward to the road ahead and find it will still be unknown territory. We have been thinking...
Sep 11, 2019The Rise of Audio: Why Audio has become a “must have” for connecting with investorsNowadays, podcasts are becoming an increasing need for businesses to connect and engage with new and existing clients in a personal way. And
Apr 25, 2019CRM is a must in today's marketing effortsCRM is a must in today's marketing efforts. In the past, the cost and complexity were barriers to adoption. Now there are no excuses. Not on
Mar 12, 2019Is Your Marketing Presentation Up to the Task? First Impressions Do MatterOn PrimeAlpha we have over 1000+ amazing funds on the platform. However, the array of marketing presentations varies greatly. This is usuall
Oct 31, 2018How to get the most out of ConferencesIt’s that time of the year where most funds are evaluating budgets for the next year. We are a big proponent of traditional methods of marke
Oct 7, 2018Planning your Marketing PipelineFor every day you are not building your investor pipeline you are decreasing your chances of getting an allocation as its a numbers game. Wh
Aug 17, 2021How to Manage Your Investor Distribution List?In our industry, the typical distribution list is around 500 to 1,000 names and we have seen as high as 3,500 in the alternatives world....
Dec 4, 2020Operating Due Diligence "ODD" in the Virtual World and OnwardBusiness as usual is not a term heard lately. In fact, it is anything but usual. Everyone is working hard to find new ways to accomplish...
Aug 26, 2020Marketing To Family Offices And Explaining The Ways They Differ From InstitutionsMarketing To Family Offices And Explaining The Ways They Differ From Institutions
Aug 20, 2020Are You Optimizing Your Network?During these times, people have had to rethink how to engage with people in a personal way. We are not attending conferences, nor are we...
May 7, 2020How to Shift to a Virtual Event StrategyAs many of you know, PrimeAlpha has been operating in the virtual world since I founded the firm 5 years ago, but I never thought that quara
Oct 7, 2018Preparing your Pitch Being a fund investment manager does not make a marketer. Being prepared and practicing will pay off tremendously. Keep things simple. Ca
Oct 6, 2018How to Conduct Reference ChecksWith over 25 years of experience working with alternative funds, we asked Patrick Campbell of Perth Advisors what the most common miss is by
May 26, 2021Why Outsource Your Non-Core Backoffice?Work smarter, not harder when it comes to your back office Chances are, you are already considering outsourcing at least one section of...