Video Star - Take 2 - The Deep Dive
There is no denying that the pandemic has changed us, especially in the way we conduct business. Now, more than ever is the time to take...
Marketing & Sales Blog
Insights & Perspectives
RECENT BLOGS
- Aug 17, 2021
How to Manage Your Investor Distribution List?
In our industry, the typical distribution list is around 500 to 1,000 names and we have seen as high as 3,500 in the alternatives world....
- Jun 9, 2021
Navigating the Public Relations Landscape
Amid today's everchanging global marketplace, managers must adapt their marketing initiatives with public relations (PR) to meet the...
MARKETING
- Jan 5
Why PR Matters in Alternatives with Charlotte Luer at LJHFM
Charlotte Luer has 25 years in financial marketing and PR, branding strategy and consulting, including educational and thought leadership...
- Aug 24, 2021
Video Star - Take 2 - The Deep Dive
There is no denying that the pandemic has changed us, especially in the way we conduct business. Now, more than ever is the time to take...
- Jun 16, 2021
Why You Need a Website In Your Integrated Marketing Process
Welcome to PrimeAlpha's Marketing Insights podcast. My name is Amanda Jogia with PrimeAlpha. Today, I would like to welcome Chris Lafay,...
- Jun 9, 2021
Navigating the Public Relations Landscape
Amid today's everchanging global marketplace, managers must adapt their marketing initiatives with public relations (PR) to meet the...
- Mar 17, 2021
Video Star - Let Your Video Shine In Your Marketing Plan
Since the early days of MTV, our viewing preferences have evolved. We live in a world of moving images, and they are part of our daily...
- Dec 18, 2020
Do You Need a Placement Agent? And How to Vet One.
As this crazy year comes to an end, we look forward to the road ahead and find it will still be unknown territory. We have been thinking...
- Sep 11, 2019
The Rise of Audio: Why Audio has become a “must have” for connecting with investors
Nowadays, podcasts are becoming an increasing need for businesses to connect and engage with new and existing clients in a personal way. And
- Apr 25, 2019
CRM is a must in today's marketing efforts
CRM is a must in today's marketing efforts. In the past, the cost and complexity were barriers to adoption. Now there are no excuses. Not on
- Mar 12, 2019
Is Your Marketing Presentation Up to the Task? First Impressions Do Matter
On PrimeAlpha we have over 1000+ amazing funds on the platform. However, the array of marketing presentations varies greatly. This is usuall
- Oct 31, 2018
How to get the most out of Conferences
It’s that time of the year where most funds are evaluating budgets for the next year. We are a big proponent of traditional methods of marke
- Oct 7, 2018
Planning your Marketing Pipeline
For every day you are not building your investor pipeline you are decreasing your chances of getting an allocation as its a numbers game. Wh
SALES & DUE DILIGENCE
- Aug 17, 2021
How to Manage Your Investor Distribution List?
In our industry, the typical distribution list is around 500 to 1,000 names and we have seen as high as 3,500 in the alternatives world....
- Dec 4, 2020
Operating Due Diligence "ODD" in the Virtual World and Onward
Business as usual is not a term heard lately. In fact, it is anything but usual. Everyone is working hard to find new ways to accomplish...
- Aug 26, 2020
Marketing To Family Offices And Explaining The Ways They Differ From Institutions
Marketing To Family Offices And Explaining The Ways They Differ From Institutions
- Aug 20, 2020
Are You Optimizing Your Network?
During these times, people have had to rethink how to engage with people in a personal way. We are not attending conferences, nor are we...
- May 7, 2020
How to Shift to a Virtual Event Strategy
As many of you know, PrimeAlpha has been operating in the virtual world since I founded the firm 5 years ago, but I never thought that quara
- Oct 7, 2018
Preparing your Pitch
Being a fund investment manager does not make a marketer. Being prepared and practicing will pay off tremendously. Keep things simple. Ca
- Oct 6, 2018
How to Conduct Reference Checks
With over 25 years of experience working with alternative funds, we asked Patrick Campbell of Perth Advisors what the most common miss is by
