Marketing & Ops Blog

RECENT BLOGS

Video Star - Take 2 - The Deep Dive

There is no denying that the pandemic has changed us, especially in the way we conduct business. Now, more than ever is the time to take...

How to Manage Your Investor Distribution List?

In our industry, the typical distribution list is around 500 to 1,000 names and we have seen as high as 3,500 in the alternatives world....

Navigating the Public Relations Landscape

Amid today's everchanging global marketplace, managers must adapt their marketing initiatives with public relations (PR) to meet the...

Video Star - Take 2 - The Deep Dive

There is no denying that the pandemic has changed us, especially in the way we conduct business. Now, more than ever is the time to take...

Why You Need a Website In Your Integrated Marketing Process

Welcome to PrimeAlpha's Marketing Insights podcast. My name is Amanda Jogia with PrimeAlpha. Today, I would like to welcome Chris Lafay,...

Navigating the Public Relations Landscape

Amid today's everchanging global marketplace, managers must adapt their marketing initiatives with public relations (PR) to meet the...

Video Star - Let Your Video Shine In Your Marketing Plan

Since the early days of MTV, our viewing preferences have evolved. We live in a world of moving images, and they are part of our daily...

Do You Need a Placement Agent? And How to Vet One.

As this crazy year comes to an end, we look forward to the road ahead and find it will still be unknown territory. We have been thinking...

The Rise of Audio: Why Audio has become a “must have” for connecting with investors

Nowadays, podcasts are becoming an increasing need for businesses to connect and engage with new and existing clients in a personal way. And

CRM is a must in today's marketing efforts

CRM is a must in today's marketing efforts. In the past, the cost and complexity were barriers to adoption. Now there are no excuses. Not on

Is Your Marketing Presentation Up to the Task? First Impressions Do Matter

On PrimeAlpha we have over 1000+ amazing funds on the platform. However, the array of marketing presentations varies greatly. This is usuall

How to get the most out of Conferences

It’s that time of the year where most funds are evaluating budgets for the next year. We are a big proponent of traditional methods of marke

Planning your Marketing Pipeline

For every day you are not building your investor pipeline you are decreasing your chances of getting an allocation as its a numbers game. Wh