top of page

Important Disclaimers
This article (the “Article”) is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to purchase any investment or any securities. This Article does not constitute investment advice and is not intended to be relied upon as the basis for an investment decision, and is not, and should not be assumed to be, complete. Readers should make their own investigations and evaluations of the information contained herein. The information contained herein does not take into account the particular investment objectives or financial circumstances of any specific person or entity who may receive it. Each reader should consult its own attorney, business adviser and tax adviser as to legal, business, tax and related matters concerning the information contained herein.  Except where otherwise indicated herein, the information provided herein is based on matters as they exist as of the date of preparation and not as of any future date and will not be updated or otherwise revised to reflect information that subsequently becomes available, or circumstances existing or changes occurring after the date of preparation. Certain information contained in this Article constitutes “forward-looking statements,” which can be identified by the use of forward-looking terminology such as “may,” “will,” “should,” “expect,” “anticipate,”  “target,” “project,” “estimate,” “intend,” “continue” or “believe,” or the negatives thereof or other variations thereon or comparable terminology. Due to various risks and uncertainties, actual events or results may differ materially from those reflected or contemplated in such forward-looking statements. Readers should not rely on these forward-looking statements.  Certain information reflects subjective determinations which may prove to be incorrect. There can be no assurance that the estimates or projections will be accurate or that historical trends will continue. In considering the prior performance information contained herein, readers should bear in mind past performance is not necessarily indicative of future results. All rights reserved. The material may not be reproduced or distributed, in whole or in part, without the prior written permission of PrimeAlpha LLC.

Exploring Investment Strategies Direct Deals and Co-Investments

Direct deals and co-investments are investment strategies that involve direct participation in specific assets or projects alongside other investors. These strategies differ from traditional fund investments, where investors pool their money into a fund managed by a professional fund manager.

Investment Strategies, Direct Deals, Co-Investment

Here's a more detailed explanation of each:

What are Direct Deals

Direct deals, also known as direct investments, refer to investments made directly into a specific asset or project, such as a real estate property, a private company, or a startup. In a direct deal, an investor or group of investors typically invests their capital directly in the asset without intermediaries like investment funds or managers.


  • Control: Investors have a higher degree of control over the investment and its management decisions.

  • Specificity: Direct deals often target specific assets or projects, allowing investors to choose exactly where their money is invested.

  • Risk and Reward: The risk and potential reward of direct deals are directly tied to the performance of the chosen asset or project.

  • Customization: Investors can tailor their investments to align with their specific investment goals and risk tolerance.

What are Co-Investments

Co-investments involve multiple investors coming together to jointly invest in a particular asset or opportunity. These investments are typically made alongside a lead investor or a sponsor who identifies and manages the investment opportunity. Co-investors share in the benefits and risks of the investment.


  • Collaboration: Co-investments require collaboration between multiple investors who collectively contribute capital to the same deal.

  • Lead Investor: There is often a lead investor or sponsor who initiates and manages the investment, while co-investors provide additional capital.

  • Diversification: Co-investors can achieve diversification by participating in multiple co-investment opportunities.

  • Reduced Fees: Co-investments may have lower fees compared to traditional fund investments, as there are fewer intermediaries involved.

Key Points of Direct Deals and Co-Investments

  • Both direct deals and co-investments provide investors with a more hands-on approach to investing, allowing them to have greater control and influence over the specific assets or projects in which they invest.

  • These strategies are often used by institutional investors, such as private equity firms, venture capitalists, and real estate investment groups, but they can also be accessible to individual investors in some cases.

  • While direct deals and co-investments offer potential advantages, they also come with increased risks and require careful due diligence to assess the investment's viability and alignment with an investor's objectives and risk tolerance.

Direct deals involve individual or group investments in specific assets or projects without intermediaries, while co-investments involve collaborative investments alongside a lead investor or sponsor. Both strategies offer unique opportunities for investors to customize their portfolios and potentially achieve higher returns, but they also require a deeper level of involvement and scrutiny compared to traditional fund investments.

Pros and Cons of Investing in Direct Deals and Co-Investments

Advantages of Investing in Direct Deals and Co-Investments
  • Enhanced Control: Investors have more say in asset selection and management.

  • Potential for Higher Returns: Direct investments may yield higher returns than indirect fund investments.

  • Lower Fees: Reduced management fees compared to traditional funds.

  • Diversification: Investors can diversify their portfolios with specific asset exposure.

  • Tailored Portfolios: The ability to choose specific assets aligns with individual goals.

Disadvantages of Investing in Direct Deals and Co-Investments
  • Higher Risk: Direct deals and co-investments can be riskier due to concentrated exposure.

  • Limited Access: Opportunities may be exclusive and not readily available to all investors.

  • Management Effort: Investors may need to actively participate in asset management.

  • Expertise Requirement: Requires in-depth knowledge of the specific asset class.

  • Active Involvement: Investors may need to be actively involved in decision-making and management.

Key Due Diligence Questions for Direct Deals and Co-Investments

When considering direct deals and co-investments, it's crucial to ask the following due diligence questions:

  • Deal Structure: What is the deal structure, and how will the investment be structured?

  • Co-Investment Partners: Who are the co-investment partners, and what is their track record?

  • Risk Assessment: What are the specific risks associated with this investment?

  • Exit Strategy: What is the exit strategy, and how will the investment be liquidated?

  • Alignment with Goals: Does this investment align with your overall investment objectives and risk tolerance?

Direct deals and co-investments offer investors the opportunity to tailor their portfolios, gain more control, and potentially achieve higher returns. However, these strategies also come with increased risks and require thorough due diligence. By asking the right questions and staying informed, investors can leverage the benefits of direct deals and co-investments to enhance their investment portfolios.

Common Types of Direct Deals and Co-Investments

Common types of direct deals and co-investments vary depending on the asset class and industry.

Common Types of Co-investments

Real Estate:

  • Real Estate Co-Investments: Investors pool their capital to jointly invest in specific real estate properties or developments. This can include residential, commercial, industrial, or hospitality properties.

  • Real Estate Joint Ventures: Partnerships are formed between investors and developers or operators to participate in larger real estate projects. Each partner contributes capital or expertise to the venture.

  • Real Estate Crowdfunding: Multiple investors collectively invest in real estate projects through online crowdfunding platforms. These platforms allow smaller investors to access real estate opportunities.

Private Equity:

  • Private Equity Co-Investments: Investors co-invest alongside established private equity firms in specific companies or acquisitions. This allows investors to participate directly in private equity deals.

  • Venture Capital Co-Investments: Venture capital firms collaborate with co-investors to fund startups or early-stage companies. Co-investors may include angel investors, corporations, or other institutional investors.

Infrastructure and Energy:

  • Infrastructure Co-Investments: Institutional investors and infrastructure funds co-invest in infrastructure projects such as toll roads, airports, and utilities. These investments often require large capital commitments.

  • Renewable Energy Co-Investments: Investors collaborate to finance renewable energy projects, such as solar and wind farms. Co-investors share in the returns generated from clean energy production.

Private Debt:

  • Direct Lending Co-Investments: Investors participate in direct lending opportunities, providing loans to companies or individuals. Co-investors may work together to fund larger loan facilities.

Technology and Startups:

  • Startup Syndicates: Angel investors or venture capitalists form syndicates to collectively invest in startups. The lead investor typically negotiates terms with the startup and coordinates the investment.

  • Accelerator Programs: Accelerators provide funding and mentorship to early-stage startups. Multiple investors may join an accelerator program to co-invest in the selected startups.

Natural Resources:

  • Mining Co-Investments: Investors join forces to finance mining projects, including exploration, development, and extraction activities. Co-investors share in the potential mineral reserves.

Common Types of Direct Deals

Real Estate:

  • Direct Real Estate Purchases: Investors buy individual residential, commercial, or industrial properties. This can include single-family homes, apartment complexes, office buildings, shopping centers, and more.

  • Real Estate Development: Investors fund or participate in real estate development projects, such as constructing new buildings or renovating existing properties.

  • Real Estate Flipping: Investors purchase properties with the intention of renovating and reselling them at a profit.

Private Equity:

  • Direct Equity Investments: Investors directly purchase equity stakes in private companies, becoming partial owners of those businesses.

  • Management Buyouts: Investors, often in partnership with company management, buy out a company's existing owners or shareholders.

  • Private Placements: Investors participate in private placement offerings, where companies raise capital by selling shares or securities directly to a select group of investors.

Venture Capital:

  • Startup Investments: Investors provide funding to startups in exchange for equity ownership. This can include early-stage seed investments, Series A, Series B, and later-stage funding rounds.

Private Debt:

  • Direct Lending: Investors extend loans directly to businesses or individuals, earning interest income in return.

Natural Resources:

  • Mining Investments: Investors finance mining operations, including exploration, development, and extraction of natural resources like minerals, metals, and oil.

Infrastructure and Energy:

  • Infrastructure Investments: Investors participate in infrastructure projects, such as toll roads, bridges, airports, and utilities.

  • Renewable Energy Projects: Investors fund renewable energy initiatives, such as solar and wind farms, which generate clean energy and often provide predictable cash flows.

Technology and Startups:

  • Direct Startup Investments: Investors directly invest in early-stage technology startups, often through angel investments or direct equity purchases.

It's worth noting that some of these direct deals can also be structured as co-investments, where multiple investors collaborate to invest in a specific opportunity. In co-investments, investors typically share the risk and rewards of the deal, allowing them to access larger and potentially more diverse investment opportunities.



  • Preqin: "Direct Deal and Co-Investment Trends in Private Capital"

  • Harvard Business Review: "How Co-Investment Deals Are Shaking Up Private Equity"

  • Institutional Investor: "The Pros and Cons of Co-Investing"

  • Investopedia: "Co-Investment"

  • Private Equity International: "The Challenges and Opportunities of Co-Investment"

  • The National Law Review: "Due Diligence for Co-Investment Deals"


Commenting has been turned off.
Access PrimeAlpha Alternatives Education, Research, and Database of Managers and Investors
bottom of page