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LinkedIn Network Optimization: Turning Virtual Connections into Valuable Relationships

  • Writer: PrimeAlpha Thought Leadership
    PrimeAlpha Thought Leadership
  • Aug 20, 2020
  • 2 min read

Updated: 3 days ago

During these times, people have had to rethink how to engage with people in a personal way. We are not attending conferences, nor are we traveling.


So how are we going to engage in a personal way? It’s time to reconnect with purpose, and here is how we are doing it.


Your network on LinkedIn is a virtual goldmine. Do you have the time to mine it?

Optimizing Networks

To enhance your approach to networking during times when face-to-face interactions are limited, consider the following expanded strategies and insights:


Deepening Connections in a Virtual Environment

During these challenging times, traditional methods of networking such as attending conferences and traveling are not feasible. This shift necessitates a creative rethinking of personal engagement strategies.


It’s essential to reconnect with purpose, and here’s a strategic approach to doing so using your LinkedIn network—a veritable treasure trove of potential connections that is often underutilized.


Reconnect to Optimize Your Network

Your LinkedIn network is more than just a list of names—it's a dynamic resource that can be transformed into a powerful tool for connection and growth. Here’s how you can optimize it:


  1. Review Your List: Take a closer look at who you’re connected to. Are there potentially valuable connections you’ve overlooked or lost touch with?

  2. Reconnect Meaningfully: Reach out to your contacts with intention. In these times, a thoughtful, personalized message can reignite conversations and strengthen relationships.

  3. Adjust Your Messaging: Ensure the tone of your messages is engaging and appropriate. Use soft messaging to peak interest and reestablish connections without being overbearing.

  4. Follow Up with Purpose: Keep the conversation going. Build on your initial messages to deepen engagement and increase awareness of each other's goals and projects.


What Not To Do

Avoid automating your interactions. Personalized communication is key, and using bots can not only detract from the authenticity of your connections but also violate LinkedIn’s user policies, risking account restrictions.


Leveraging High-Touch Strategies

Rediscovering and leveraging your LinkedIn contacts can yield significant returns if done correctly. Implement high-touch optimization and expansion strategies to enhance the quality and scope of your network.

By actively engaging and adding value to your connections, you can expect a high ROI.


Contact us today to discover how our personalized strategies can transform your virtual network into a robust, engaging community.

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