Effective Management of Investor Distribution Lists for Alternative Fund Managers
In the fast-paced world of alternative fund management, keeping a well-maintained and efficiently managed investor distribution list is...
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Insights
Embracing Video: A Strategic Imperative for Modern Marketing
In the dynamic landscape of modern media, the evolution of viewer preferences has been unmistakable. Since the pioneering days of MTV,...
Why You Need a Website In Your Integrated Marketing Process
Welcome to PrimeAlpha's Marketing Insights podcast. My name is Amanda Jogia with PrimeAlpha. Today, I would like to welcome Chris Lafay,...
Navigating the Public Relations Landscape
Amid today's everchanging global marketplace, managers must adapt their marketing initiatives with public relations (PR) to meet the...
Why Outsource Your Non-Core Backoffice?
Work smarter, not harder when it comes to your back office Chances are, you are already considering outsourcing at least one section of...
Do You Need a Placement Agent? And How to Vet One.
As this crazy year comes to an end, we look forward to the road ahead and find it will still be unknown territory. We have been thinking...
Operating Due Diligence "ODD" in the Virtual World and Onward
Business as usual is not a term heard lately. In fact, it is anything but usual. Everyone is working hard to find new ways to accomplish...
Marketing To Family Offices And Explaining The Ways They Differ From Institutions
Marketing To Family Offices And Explaining The Ways They Differ From Institutions
Are You Optimizing Your Network?
During these times, people have had to rethink how to engage with people in a personal way. We are not attending conferences, nor are we...
How to Shift to a Virtual Event Strategy
As many of you know, PrimeAlpha has been operating in the virtual world since I founded the firm 5 years ago, but I never thought that quara
The Rise of Audio: Why Audio has become a “must have” for connecting with investors
Nowadays, podcasts are becoming an increasing need for businesses to connect and engage with new and existing clients in a personal way. And
CRM is a must in today's marketing efforts
CRM is a must in today's marketing efforts. In the past, the cost and complexity were barriers to adoption. Now there are no excuses. Not on
Is Your Marketing Presentation Up to the Task? First Impressions Do Matter
On PrimeAlpha we have over 1000+ amazing funds on the platform. However, the array of marketing presentations varies greatly. This is usuall
How to get the most out of Conferences
It’s that time of the year where most funds are evaluating budgets for the next year. We are a big proponent of traditional methods of marke
Planning your Marketing Pipeline
For every day you are not building your investor pipeline you are decreasing your chances of getting an allocation as its a numbers game. Wh
Preparing your Pitch
Being a fund investment manager does not make a marketer. Being prepared and practicing will pay off tremendously. Keep things simple. Ca
How to Conduct Reference Checks
With over 25 years of experience working with alternative funds, we asked Patrick Campbell of Perth Advisors what the most common miss is by
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