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Insights


The Email Marketing Crisis Facing Fund Managers: Why Most Struggle with Lead Generation
Email remains the preferred communication method for investors, offering superior organization and reference capabilities compared to investor portals.


Why Most Small Funds Fail: The Critical Marketing Metrics That Determine Fund Survival
The alternatives landscape is littered with the remnants of small funds that never make it. The funds that survive and thrive share one critical characteristic: they treat fundraising like a science, not an art.


Beyond Fact Sheets: How Can Alternative Fund Managers Revolutionize Investor Marketing
Today's successful fund managers understand that effective investor relations require a sophisticated, multi-faceted approach that goes far beyond basic performance reporting.


The True Cost of Investor Databases: Maximizing ROI for Fund Managers, Part 3
The true cost of database implementation extends far beyond the annual subscription.


Strategic Investor Outreach: Essential Skills for Fund Managers, Part 2
Standing out in this crowded landscape requires more than persistence—it demands strategic communication.


Debunking Investor Database Myths: Why Your Contact List Isn't Working, Part 1
Databases provide a foundation. The database itself doesn't create relationships; it enables your team's relationship-building efforts.


The Path to Funding – iConnections Meeting Follow Up
What is the critical “next step” in the path to funding? It seems all too simplistic, but Follow Up is a must!


Effective Management of Investor Distribution Lists for Alternative Fund Managers
Regular maintenance of your distribution list is essential to ensure that the data is current and accurate.


Embracing Video: A Strategic Imperative for Modern Marketing
In the dynamic landscape of modern media, the evolution of viewer preferences has been unmistakable. Since the pioneering days of MTV


Why You Need a Website In Your Integrated Marketing Process
Classic City is a full-service web development and IT consulting company


Navigating the Public Relations Landscape
In today's dynamic global marketplace, managers must continually evolve their marketing and public relations (PR) strategies


Why Outsource Your Non-Core Backoffice?
Outsourcing is an excellent option that can bring your business, no matter the size, cost savings, and efficiency gains


Do You Need a Placement Agent? And How to Vet One.
Placement agents, or third-party marketers, provide a range of services to managers that vary in both price and delivery.


Operating Due Diligence "ODD" in the Virtual World and Onward
Navigating our new reality has brought on a lot of change, and much of it can make us better.


Marketing To Family Offices And Explaining The Ways They Differ From Institutions
Family offices are private wealth management advisory firms designed to serve ultra-high-net-worth investors.


LinkedIn Network Optimization: Turning Virtual Connections into Valuable Relationships
During these times, people have had to rethink how to engage with people in a personal way. We are not attending conferences, nor are we...


Virtual Event Strategy Essentials: How to Create Impactful Digital Experiences
As many of you know, PrimeAlpha has been operating in the virtual world since I founded the firm 5 years ago, but I never thought that quara


Building Stronger Client Connections Through Audio Content
Nowadays, podcasts are becoming an increasing need for businesses to connect and engage with new and existing clients in a personal way. And


CRM is a must in today's marketing efforts
CRM is a must in today's marketing efforts. In the past, the cost and complexity were barriers to adoption. Now there are no excuses. Not on


Is Your Marketing Presentation Up to the Task? First Impressions Do Matter
On PrimeAlpha we have over 1000+ amazing funds on the platform. However, the array of marketing presentations varies greatly. This is usuall
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