Since the early days of MTV, our viewing preferences have evolved. We live in a world of moving images, and they are part of our daily visual experience. Adapting your marketing strategies to include video can result in more personalized connections with new and existing clients.
Why Video? Retention rises 85% when watched in a video.
Viewers retain 95% of a message when watching it in a video compared to 10% when reading it in a text
Video can express your message while you sleep and can be produced with minimal effort.
Visual plus auditory information is presented in a Video - this caters to multiple learning and retention styles.
A word about attention span - It's not them, It's you.
Keep your message concise and pithy, don't lecture. People are more discerning with what they spend their time on. This is about attracting your investors' attention and then keeping them engaged. By keeping your message to the point and more personalized, you will retain your audience. Here are a few things to keep in mind :
Keep it brief. The sweet spot is around 6-8 minutes, depending on content. If it's a highly targeted audience such as your investors you can increase to 20+ minutes.
Use your most current material and the most dynamic member of your team in your presentation.
Production quality should be high. Use an experienced editor and sound editor.
Presenting your story in an interesting and meaningful way using a video will show your investors that you are keeping up to date and want to keep them engaged and entertained.
Finally, video productions are a perk of membership with PrimeAlpha. From production to distribution within the investor community on the PrimeAlpha platform.