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Video Star - Let Your Video Shine In Your Marketing Plan

Since the early days of MTV, our viewing preferences have evolved. We live in a world of moving images, and they are part of our daily visual experience. Adapting your marketing strategies to include video can result in more personalized connections with new and existing clients.

Why Video? Retention rises 85% when watched in a video.

  • Viewers retain 95% of a message when watching it in a video compared to 10% when reading it in a text

  • Video can express your message while you sleep and can be produced with minimal effort.

  • Visual plus auditory information is presented in a Video - this caters to multiple learning and retention styles.

A word about attention span - It's not them, It's you.

Keep your message concise and pithy, don't lecture. People are more discerning with what they spend their time on. This is about attracting your investors' attention and then keeping them engaged. By keeping your message to the point and more personalized, you will retain your audience. Here are a few things to keep in mind :

  • Keep it brief. The sweet spot is around 6-8 minutes, depending on content. If it's a highly targeted audience such as your investors you can increase to 20+ minutes.

  • Use your most current material and the most dynamic member of your team in your presentation.

  • Production quality should be high. Use an experienced editor and sound editor.

Presenting your story in an interesting and meaningful way using a video will show your investors that you are keeping up to date and want to keep them engaged and entertained.

Finally, video productions are a perk of membership with PrimeAlpha. From production to distribution within the investor community on the PrimeAlpha platform.

About PrimeAlpha

PrimeAlpha is today’s leading technology platform for alternative investment opportunities founded in 2015. We generate connections and help investors discover differentiated opportunities.

PrimeAlpha was developed by industry practitioners as a cutting-edge technology platform to help managers and investors discover and network. Like many great solutions, PrimeAlpha was born from the pain points faced by both managers and allocators in the investment life-cycle and marketing and IR process. Today, PrimeAlpha optimizes ROI-driven solutions emphasizing engagement and efficiency through a technology-enabled yet high-touch platform.

If you want to learn more reach out to us at

Important Disclaimers
This article (the “Article”) is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to purchase any investment or any securities. This Article does not constitute investment advice and is not intended to be relied upon as the basis for an investment decision, and is not, and should not be assumed to be, complete. Readers should make their own investigations and evaluations of the information contained herein. The information contained herein does not take into account the particular investment objectives or financial circumstances of any specific person or entity who may receive it. Each reader should consult its own attorney, business adviser and tax adviser as to legal, business, tax and related matters concerning the information contained herein.  Except where otherwise indicated herein, the information provided herein is based on matters as they exist as of the date of preparation and not as of any future date and will not be updated or otherwise revised to reflect information that subsequently becomes available, or circumstances existing or changes occurring after the date of preparation. Certain information contained in this Article constitutes “forward-looking statements,” which can be identified by the use of forward-looking terminology such as “may,” “will,” “should,” “expect,” “anticipate,”  “target,” “project,” “estimate,” “intend,” “continue” or “believe,” or the negatives thereof or other variations thereon or comparable terminology. Due to various risks and uncertainties, actual events or results may differ materially from those reflected or contemplated in such forward-looking statements. Readers should not rely on these forward-looking statements.  Certain information reflects subjective determinations which may prove to be incorrect. There can be no assurance that the estimates or projections will be accurate or that historical trends will continue. In considering the prior performance information contained herein, readers should bear in mind past performance is not necessarily indicative of future results. All rights reserved. The material may not be reproduced or distributed, in whole or in part, without the prior written permission of PrimeAlpha LLC. 

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