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Effective: May 25, 2018


Your privacy is important to us, and so is being transparent about how we collect, use, and share information about you.

This Privacy Policy covers the information we collect about you when you use our products or services, or otherwise interact with us (for example, by attending our events), unless a different policy is displayed.  PrimeAlpha, we and us refers to PrimeAlpa, LLC and any of our corporate affiliates.  We offer a wide range of products, including our data rooms, events and data center products.  We refer to all of these products, together with our other services and websites as "Services" in this policy.  This policy also explains your choices about how we use information about you.  Your choices include how you can object to certain uses of information about you and how you can access and update certain information about you.  If you do not agree with this policy, do not access or use our Services or interact with any other aspect of our business.  Where we provide the Services under contract with an organization (for example your employer) that organization controls the information processed by the Services. For more information, please see Notice to End Users below. 



In operating the Service, PrimeAlpha collects certain personally identifiable information (“Personal Information”) and other non-individually identifiable data from users, as further described below.



When users use PrimeAlpha and use the Services they are asked to provide information about their business and to provide Personal Information about themselves and certain other individuals who may be permitted to use the Service as representatives of the business. Users may be asked to provide information about their firm and details about their firm and investment products. Users may also be required to provide contact information, and other details regarding the organization. Personal Information such as name, location, current and past work history may also be collected to better provide a targeted service for your use.



COOKIES: In operating the Service, we may use a technology called “cookies.” Our cookies help provide additional functionality to the Service and help us analyze Service usage more accurately. For instance, our Service may set a cookie on a user’s browser that allows you to access the Service without needing to remember and then enter a password more than once during a visit to the Service. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the features of our Service.

USAGE: PrimeAlpha collects certain data about all users’ use of the Service, such as the information about the pages of the web site visited, the length of time each page was visited and similar data. PrimeAlpha may use such information and pool it with other information to analyze the use of the Service. PrimeAlpha may also collect and maintain users’ IP addresses.



If you are an individual in the European Economic Area (EEA), we collect and process information about you only where we have legal bases for doing so under applicable EU laws.  The legal bases depend on the Services you use and how you use them. This means we collect and use your information only where:


  • We need it to provide you the Services, including to operate the Services, provide customer support and personalized features and to protect the safety and security of the Services;

  • It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote the Services and to protect our legal rights and interests;

  • You give us consent to do so for a specific purpose; or

  • We need to process your data to comply with a legal obligation.


If you have consented to our use of information about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place.  Where we are using your information because we or a third party (e.g. your employer) have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using the Services.


If you are based outside the United States, you should be aware that your data will be transmitted to the United States and processed in accordance with US law. US law may impose different requirements and provide for different protections from the law of the jurisdiction in which you are based.



PrimeAlpha uses the Personal Information and other data that is provided to it through the Service in order to make the Service available to users. We may also use information collected through the Service to respond to requests for information about our Service and to address other inquiries. PrimeAlpha may also use data collected through the Service to analyze and improve the Service.


We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Primealpha and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads.

We may replace past names and other information associated with your PrimeAlpha Account so that you are represented consistently across all our services.


When you contact PrimeAlpha, we may keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.


We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.


In addition, PrimeAlpha may use the contact information provided by users to contact such users about the Service and other products and services offered by PrimeAlpha. Users will be permitted to opt-out of receiving marketing related electronic communications from PrimeAlpha by contacting us at All users, including those who opt-out of the receipt of marketing correspondence, will continue to receive electronic communications related to the Service and their use thereof (such as correspondence related to customer service, announcements of changes to the Service and so forth).


We also use and analyze the information we collect so that we can administer, support, improve and develop our business.



PrimeAlpha only shares Personal Information and other data that is provided to it through the Service in the following limited circumstances:


THIRD PARTIES: PrimeAlpha, like many businesses, sometimes hires other companies to perform certain business-related functions. When we employ another company to perform a function of this nature, we only provide them with the data that they need to perform their specific function.


CHANGE OF OWNERSHIP: In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Information and other data may be part of the transferred assets.


AGGREGATED DATA: PrimeAlpha may disclose data collected through the Service in aggregate form in order to describe the Service to current and prospective business partners and to other non-affiliated third parties for other lawful purposes. We may also aggregate data collected through the services to create various indices and other products.


LINKS TO OTHERS SITES: This Privacy Policy applies only to the Service. This Service may provide links to web sites and services operated by third parties (each, a “Third Party Site”). The operators of such Third Party Sites will have their own privacy policies with respect to the information that they collect and, as such, PrimeAlpha suggests contacting them directly for information on those policies.



PrimeAlpha realizes security of your data is critical and takes reasonable commercial measures to protect the Personal Information and other data that is collected through the Service from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from this Service may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.



Your access to and use of this Service is also subject to the PrimeAlpha Terms of Use agreement, which is hereby incorporated by reference. Additionally, if you become an Authorized User of the Service you are required to accept the End User License Agreement.



PrimeAlpha reserves the right to update or modify this Privacy Policy at any time without prior notice. Please review this Privacy Policy periodically, and especially before you submit any Personal Information to us through the Service. This Privacy Policy was last updated on the date indicated above. Your continued use of the Service after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy and, unless otherwise noted, the revised Privacy Policy will apply to all data held by PrimeAlpha at the time the changes are made.

By continuing to access and use PrimeAlpha, this Privacy Policy will supersede all other Non-Disclosure Agreements. 


10. Notice to End Users

Many of our products are intended for use by organizations. Where the Services are made available to you through an organization (e.g. your employer), that organization is the administrator of the Services and is responsible for the accounts and/or Service sites over which it has control. If this is the case, please direct your data privacy questions to your administrator, as your use of the Services is subject to that organization's policies. We are not responsible for the privacy or security practices of an administrator's organization, which may be different than this policy. 


Administrators are able to:

  • require you to reset your account password;

  • restrict, suspend or terminate your access to the Services;

  • access information in and about your account;

  • access or retain information stored as part of your account;

  • install or uninstall third-party apps or other integrations 

In some cases, administrators can also:

  • restrict, suspend or terminate your account access;

  • change the email address associated with your account;

  • change your information, including profile information;

  • restrict your ability to edit, restrict, modify or delete information


Even if the Services are not currently administered to you by an organization, if you use an email address provided by an organization (such as your work email address) to access the Services, then the owner of the domain associated with your email address (e.g. your employer) may assert administrative control over your account and use of the Services at a later date.  Please contact your organization or refer to your administrator’s organizational policies for more information.


Deactivate your account:  If you no longer wish to use our Services, please contact PrimeAlpha support at  Please be aware that deactivating your account does not delete your information; your information remains visible to other users based on your past participation within the Services (such as a data room managed by another user).  Deactivating your account does mean that no user profile will be viewable by other users who have not been given access prior to deactivation.



Please feel free to contact us if you have any questions about this Privacy Policy or the information practices of this Website. You may contact us as at

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