Nowadays, podcasts are becoming an increasing need for businesses to connect and engage with new and existing clients in a personal way. And investors are changing (age, changing jobs, attention spans), so managers need to adapt their marketing strategies to compensate for this change, one of which being podcasts.
Why podcasts? Verbal and visual data is more easily observed and retained than reading data.
Reading data goes into short term memory
Verbal and visual data are more associated with long term memory
Podcasts give the ability to tell a story to your clients, feeding them with verbal data.
Managers can use podcasts for many different tasks:
Thought leadership and education
Tell investors about your product/deals/co-investment opportunities
Today, investors are receiving 2x more emails historically than in the past. So keeping your messages short and sweet is important. This is easily done by being able to script your podcast. No video or podcast should be longer than 10 minutes.
Finally, podcasts are FREE! And you are able to host a podcast on PrimeAlpha.com as well as share it to your investor community through the platform.
PrimeAlpha is today’s leading technology platform for alternative investment opportunities based in New York City and was founded in 2015. We generate connections and help investors discover differentiated opportunities.
PrimeAlpha was developed by industry practitioners as a cutting-edge technology platform to help managers and investors discover and network. Like many great solutions, PrimeAlpha was born from the pain points faced by both managers and allocators in the investment life-cycle and marketing and IR process. Today, PrimeAlpha optimizes ROI-driven solutions emphasizing engagement and efficiency through a technology-enabled yet high-touch platform.
If you want to learn more reach out to us at firstname.lastname@example.org.