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This article (the “Article”) is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to purchase any investment or any securities. This Article does not constitute investment advice and is not intended to be relied upon as the basis for an investment decision, and is not, and should not be assumed to be, complete. Readers should make their own investigations and evaluations of the information contained herein. The information contained herein does not take into account the particular investment objectives or financial circumstances of any specific person or entity who may receive it. Each reader should consult its own attorney, business adviser and tax adviser as to legal, business, tax and related matters concerning the information contained herein.  Except where otherwise indicated herein, the information provided herein is based on matters as they exist as of the date of preparation and not as of any future date and will not be updated or otherwise revised to reflect information that subsequently becomes available, or circumstances existing or changes occurring after the date of preparation. Certain information contained in this Article constitutes “forward-looking statements,” which can be identified by the use of forward-looking terminology such as “may,” “will,” “should,” “expect,” “anticipate,”  “target,” “project,” “estimate,” “intend,” “continue” or “believe,” or the negatives thereof or other variations thereon or comparable terminology. Due to various risks and uncertainties, actual events or results may differ materially from those reflected or contemplated in such forward-looking statements. Readers should not rely on these forward-looking statements.  Certain information reflects subjective determinations which may prove to be incorrect. There can be no assurance that the estimates or projections will be accurate or that historical trends will continue. In considering the prior performance information contained herein, readers should bear in mind past performance is not necessarily indicative of future results. All rights reserved. The material may not be reproduced or distributed, in whole or in part, without the prior written permission of PrimeAlpha LLC.

The Rise of Audio: Why Audio has become a “must have” for connecting with investors

Nowadays, podcasts are becoming an increasing need for businesses to connect and engage with new and existing clients in a personal way. And investors are changing (age, changing jobs, attention spans), so managers need to adapt their marketing strategies to compensate for this change, one of which being podcasts.

Why podcasts? Verbal and visual data is more easily observed and retained than reading data.

  • Reading data goes into short term memory

  • Verbal and visual data are more associated with long term memory

Connecting with Investors

Podcasts give the ability to tell a story to your clients, feeding them with verbal data.

Managers can use podcasts for many different tasks:

  • Marketing 24/7

  • Thought leadership and education

  • Monthly/quarterly updates

  • Tell investors about your product/deals/co-investment opportunities

Connecting with Investors

Today, investors are receiving 2x more emails historically than in the past. So keeping your messages short and sweet is important. This is easily done by being able to script your podcast. No video or podcast should be longer than 10 minutes.

Remember that you can host a podcast on as well as share it to your investor community through the platform.


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