Nowadays, podcasts are becoming an increasing need for businesses to connect and engage with new and existing clients in a personal way. And investors are changing (age, changing jobs, attention spans), so managers need to adapt their marketing strategies to compensate for this change, one of which being podcasts.
Why podcasts? Verbal and visual data is more easily observed and retained than reading data.
Reading data goes into short term memory
Verbal and visual data are more associated with long term memory
Podcasts give the ability to tell a story to your clients, feeding them with verbal data.
Managers can use podcasts for many different tasks:
Thought leadership and education
Tell investors about your product/deals/co-investment opportunities