Why You Need a Website In Your Integrated Marketing Process
Welcome to PrimeAlpha's Marketing Insights podcast. My name is Amanda Jogia with PrimeAlpha. Today, I would like to welcome Chris Lafay,...
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Insights
Navigating the Public Relations Landscape
Amid today's everchanging global marketplace, managers must adapt their marketing initiatives with public relations (PR) to meet the...
Do You Need a Placement Agent? And How to Vet One.
As this crazy year comes to an end, we look forward to the road ahead and find it will still be unknown territory. We have been thinking...
Marketing To Family Offices And Explaining The Ways They Differ From Institutions
Marketing To Family Offices And Explaining The Ways They Differ From Institutions
How to Shift to a Virtual Event Strategy
As many of you know, PrimeAlpha has been operating in the virtual world since I founded the firm 5 years ago, but I never thought that quara
CRM is a must in today's marketing efforts
CRM is a must in today's marketing efforts. In the past, the cost and complexity were barriers to adoption. Now there are no excuses. Not on
Is Your Marketing Presentation Up to the Task? First Impressions Do Matter
On PrimeAlpha we have over 1000+ amazing funds on the platform. However, the array of marketing presentations varies greatly. This is usuall
How to get the most out of Conferences
It’s that time of the year where most funds are evaluating budgets for the next year. We are a big proponent of traditional methods of marke
Planning your Marketing Pipeline
For every day you are not building your investor pipeline you are decreasing your chances of getting an allocation as its a numbers game. Wh